The first term is the thing you are drawing, every term after it is a 'lens'
laid over it. Do not illustrate the words, find the idea that combines everything together.
If you do use this tool I'd be very happy to see what you have come-up with! Feel free to tag me on
Instagram @makelek or just send a link to your work in the feedback section! :)
Context ALL
The optional brief, folded away under the formula. Unlike the
lenses below it applies to every category: what the piece has to become, what shelf
it sits on, and how hard anyone will look at it.